Thursday, 8 March 2012

International Women's Day - Focus on Spanx

Sara Blakely's Spanx
Photo Credit:  Vince_Lamb/Flickr
Spanx, there isn't a red carpet actress who hasn't worn them.   I don't think there has been an awards show analysis on fashion that hasn't mentioned Spanx.  I didn't know what Spanx were before hearing about them on the Shopping Network and the Red Carpet.  Apparently, even though I have not experienced Spanx gentle embrace, they are worn by women of all classes, shapes and sizes making the owner Sara Blakely a very successful entrepreneur.

At 41 Sara Blakely's solution to smooth and shape has shaped an extremely successful business, placing her on the Forbes Billionaire List.  In fact she is the world's youngest self-made billionaire.

Afterall Sara Blakely's tagline on her site Spanx by Sara Blakely is Powerful Women Wear Powerful Panties.

 In the about us section of the Spanx company site they explain how Spanx were born.  They explain that Sara Blakely was getting ready for a party and did not have the proper undergarments for a"blemish-free look" in her white pants, so she cut the feet off her pantyhose and Spanx were born!

Her Spanx line includes undergarments for women that covers all the angles.

Men have also been included in Sara's Manx product line (how cute).  Can you see your husband or boyfriend wearing Manx.  teeheeeee

But, seriously, this Manx line includes cotton compression undershirts that promise to firm the chest, narrow the waist and support the lower back.  While not as extensive as the Spanx line the Manx products also include cotton comfort underwear, cotton control undershirts and zoned performance undershirts.  The products look great--at least on the male models on her site.

Spanx headquarters are in Atlanta Georgia.  Spanx are available in 35 countries and offer more than 200 products.

On International Women's Day I salute Sara Blakely whose success is born from her hard work and determination to succeed.  Sara explained, "With every obstacle that has happened to me in my life, my brain immediately says, "Where is the hidden blessing? "  Likewise in her business life Sara says, "In starting a business and growing a business, everyday is learning how to manage obstacles".

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