|Photograph by me ChristineB|
Soon she began taking orders for Valentines. As the demand for her romantic valentines grew, Esther hired her friends to help her run her assembly-line business.
Esther placed her first business ad in a Massachusetts newspaper (The Daily Spy) on February 5, 1850, (162 years ago). Her Valentine Card business grew to be a $100,000 a year business making Esther a very wealthy woman.
Esther's Valentines are now collector's items and are recognized for their lacy designs and fine details. Her Valentines had multiple layers, lift-up flaps, accordian springs, die cuts and embossed flowers. Personal verses were placed inside the cards.
This is one of Esther's Valentines.
|Esther Howland Valentine circa 1850|